Guidelines on Choosing Paper

Choosing a paper that looks and feels good, is appropriate for the tone of your promotional material and has good green credentials, may seem a bit overwhelming! Here is a guideline to decode some of the jargon and help you choose a paper that is environmentally sound as well as meeting the aesthetic demands of your printing. We’ve also included some paper price comparisons* to assist you with your choice of recycled papers.


WHAT TO LOOK FOR:

Whether you choose coated or uncoated, recycled or virgin paper, make sure it has been endorsed with the following certifications:

FSC: Forest Stewardship Council (What is this?)
PEFC: Programme for the Endorsement of Forest Certification schemes. (What is this?)
Both PEFC and FSC are independent, non-profit, non-governmental organisations.


WHAT IS COATED PAPER?

It is paper that has a thin layer of fine clay on its surface giving it a smooth waxy feel which can be both matt or gloss in appearance. Litho printed colour images reproduce much more vividly on coated paper than on uncoated paper on which the ink is readily absorbed. With digital printing however, the difference is negligible as the toner sits on the surface of each equally well. While coated papers are generally more cost effective, if it’s a really matt finish that you are after then uncoated paper will be the way to go.


RECYCLED OR VIRGIN FIBRE?

Is recycled paper better than non recycled? (detailed answers here). Some recycled papers contain only partially recycled fibres, so do check the percentage. Recycled paper comes from two sources: pre consumer waste – spoilt sheets and trimmings from the paper mill, and post consumer waste – paper that has already been used in the marketplace. Recycled paper varies in look and feel from earthy and natural to corporate and white, depending on what you require. Although they are mostly uncoated, some ranges are available in a coated version too.


IS SYNTHETIC PAPER RECYCLABLE?

PolyArt Laser synthetic paper used at Hot Ink is 100% recyclable. This makes it a great alternative to printing your promo material on paper and laminating it which renders the combined result unrecyclable. Read more on this versatile stock which is waterproof and tear proof.


WHAT IS GRAMMAGE?

Paper weight is listed in grams per square metre. However, some papers may feel thicker than others even though they may ‘weigh’ less. This is due to the production process and the resulting ‘bulkiness’ of the stock. Here’s a rough guide to appropriate weights for basic stationery (which of course may vary depending on your personal choice):

Letterheads: 80-120gsm

Flyers: 115-150gsm

Brochures: 150-250gsm

Business Cards: 300-400gsm


PAPER SIZES MADE SIMPLE

Read our handy guideline on standard paper sizes.


One of the bigest advantages of digital printing is that you only have to print the amount that you need, when you need it, thus saving you on storage space as well as protecting this resource from unnecessary wastage. Feel free to chat to us about choosing the right paper and how to make the numbers work for you.

*This paper price comparison is a rough guideline to the relative cost of recycled papers from the least expensive to the most expensive. It also shows which papers are wholly recycled and those that are only partly recycled – these are generally more affordable.

Nice Things People Say About Us

“Quality Excellent. I only trust Jurgens with my printing.”
Nicky Diamond

“Nicola what a fantastic job you have done - as usual. Thank you so much! I am absolutely thrilled! Thanks again for all your incredible work (and talent).”
Jackie Lagus

“Thanks a million Garth for getting that job done on such short notice.
I made my deadline today and I can thank Hot Ink in part for that.”
Chris - Unimaths

“Thank you Garth, Hot Ink’s service was brilliant as usual.”
Mike van Schoor - Progressive Housing Investments

“Just a little note to say a HUGE THANK YOU for all the work you put into the print elements on our SafeCare Conference last week.
We got loads of compliments on the printed items. We love working with you and really
appreciate your calm way of handling our lastminute.com requests.
Thanks for making us look good…AGAIN!!!!
Karen de Waal - Fleet Street Communications

“Just wanted to congratulate you on a job well done. The BC that you did for us looks great and we are getting a lot of complements regarding the Quality of the cards. Many thanks again.”
Jacques

“Thanks for all the speedy, really great service and reliability from you. I especially appreciate you always getting back to me promptly and helping me out with the sometimes ridiculous timelines etc. (I know I can be quite demanding at times!).
It really is a pleasure working with you guys at Hotink, so thank you to all of you.”
Pippa Vally Mohomed - visuals & interactives

“Feels a bit odd not having spoken to you 15 times today!!! I just wanted to say a really big THANK YOU for your hard work and delivery on the ICGN stuff. I really appreciate it.”
Karen - Fleet Street Communications

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