Best Business Card DesignJanuary 19, 2017, by Lisa Saville
Business cards are still a key element in your marketing arsenal and in this digital age, the real trick is to ensure that your card is the one that people don’t want to throw away! At Hot Ink we print dozens of new business cards every day, and so we’ve compiled some quick tips for creating technically savvy, aesthetically lovely business cards that people will want to keep…
First off, a solid design is essential. A beautifully simple typographic layout always looks classy but do make sure your fonts are sized apprpriately: too big and you will look novice, too small and the text becomes frustrating to read. If you get creative, your design must match the product/service, otherwise your concept will fall flat.
IN ALL CASES A COUPLE OF STANDARD DESIGN RULES APPLY:
– Not too many fonts: a maximum of 3 but preferably less. The same applies to colours: in most cases less is more so limit your palette and make sure that there is enough contrast so that the text is clearly legible against the background.
– The front and back of a double-sided card should look like they belong together so always include some common visual elements.
– Check the hierarchy of information: does the important stuff stand out and are the contact details easily accessible?
– Keep all your key copy at least 5mm from the trim edge.
– Avoid borders all the way around as they cannot be cut with 100% accuracy, and never put borders on both front and back – you will set yourself up for disappointment!
ONCE YOU ARE SATISFIED WITH THE AESTHETIC CRITERIA, HERE ARE SOME TECHNICAL CONSIDERATIONS THAT WILL ENSURE SMOOTH PRODUCTION:
Always save raster images at a minimum of 300dpi (What is DPI and the difference between raster and vector image – more here).
Include at least 2mm bleed in your artwork (see our bleed diagram if you aren’t sure what this means) – this point is really crucial!
FREQUENTLY ASKED QUESTIONS
1. “Is there a ‘standard’ business card size?”
Not really, they vary from 50x50mm to 40mm x 90mm, but logic would determine that it fits comfortably in someones wallet. The rest is up to you!
2. “What finishes are available for digital card printing?”
3. “What materials can I use?”
Besides a comprehensive range of card stock, we can also etch onto other materials like perspex, wood and leather. If in doubt, give us a shout and we will assist 🙂
So now you know how to create a good looking, technically sound, business card, but here’s the most important thing of all: PROOFING. “Check twice and print once”, remember this and you will save yourself the cost of a reprint due to an overlooked typo.
We look forward to helping you produce high quality, great looking business cards…<< Go Back