Hot Ink Case Studies

We love getting involved from start to finish, whether yours is an existing brand that needs tweaking, or you are starting out and need to build a brand from the ground up. Here are examples of projects where we have been involved in the creation of more than just one element…

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#2. CANNABIS SATIVA LABEL DESIGN

An unusual product to start with; a hemp infused vodka; grew into an entire range of alcoholic and non alcoholic beverages including teas, energy drinks, beers and flavoured waters. The design of the Cannabis Sativa logo and subsequent labelling across the range of glass bottles and aluminium cans, has been an epic creative journey of both hand and computer rendered illustration and typography. Due to the legislative limitations surrounding alcohol marketing, there were a lot of changes required to the artwork, but luckily that’s where digital print finds its stride – in being quick, flexible and affordable.

#1. ADDIS IN CAPE RESTAURANT

With Addis in Cape it all started with a simple upgrade to an existing logo. Our research took us into the history of Ethiopian art and symbolism and resulted in the new look that they have today. Having won their trust during this process we continued into the creation of a wide range of printed media and signage; including handcrafted wooden menu covers.

It’s fantastic to be able to curate all elements of a company’s brand as it allows you to take a holistic approach to applying your concept across every visual aspect. This results in a cohesive aesthetic that portrays a brand that is serious about perceptions and that pays attention to detail.

The most recent accomplishment for Addis was the development of their new website providing them with a fast loading, interactive and visually eye grabbing online presence.

It’s also been a lot of fun and we look forward to a continued shaping of the Addis in Cape brand…

Nice Things People Say About Us

“The most creative, accomodating, helpful design team around! Just the BEST!!! Thanks Jurgens!”
Alison Geduld

“Just had business cards designed and printed by you guys! Best looking cards I ever had! Can’t WAIT to hand them out!”
Weddings By Nicolette - hair & make-up

“Thank you very much Nicola, really appreciate the excellent service from Hot Ink.”
Dave Barnes - Westlake United Church Trust

“Thanks a million Garth for getting that job done on such short notice.
I made my deadline today and I can thank Hot Ink in part for that.”
Chris - Unimaths

“Thank you so much for the quote and your help with deciding on the paper types, etc.
It made all the difference as this is the first time I’m dealing with these things. I’ve been to a few other places as well which just doesn’t compare to the open, honest, friendly and helpful support you provide me. So thank you for that!”
Carl Swart

“A big Thank You to you and your team for last week. Without your help we would not have been able to meet our tight deadlines. Thanx a million.
A special Thank You to your Finishing Department for a job well done. Hope you guys enjoyed the pizza!!!”
Royzanne Kampher - Sky Media

“Once again I came flying into your offices late on Friday and once again Jurgens came to my rescue. I know I keep sounding like a stuck record, but in this industry, it is so refreshing and fantastic to work with personnel and a company like Hot Ink. Thank you once again.”
Chris Verrijdt - The Sanctuary Group

“You’ll be pleased to know that your ad for House & Leisure is in the March edition. It is STUNNING!!! Thank you and well done!”
Nicole - Amazing Spaces

Trading Hours: MON FRI, 7:30AM 5PM

021 422 1208

info@hotink.co.za

55 Long Street, Cape Town, 8001

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