Hot Ink Case Studies

We love getting involved from start to finish, whether yours is an existing brand that needs tweaking, or you are starting out and need to build a brand from the ground up. Here are examples of projects where we have been involved in the creation of more than just one element…

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#2. CANNABIS SATIVA LABEL DESIGN

An unusual product to start with; a hemp infused vodka; grew into an entire range of alcoholic and non alcoholic beverages including teas, energy drinks, beers and flavoured waters. The design of the Cannabis Sativa logo and subsequent labelling across the range of glass bottles and aluminium cans, has been an epic creative journey of both hand and computer rendered illustration and typography. Due to the legislative limitations surrounding alcohol marketing, there were a lot of changes required to the artwork, but luckily that’s where digital print finds its stride – in being quick, flexible and affordable.

#1. ADDIS IN CAPE RESTAURANT

With Addis in Cape it all started with a simple upgrade to an existing logo. Our research took us into the history of Ethiopian art and symbolism and resulted in the new look that they have today. Having won their trust during this process we continued into the creation of a wide range of printed media and signage; including handcrafted wooden menu covers.

It’s fantastic to be able to curate all elements of a company’s brand as it allows you to take a holistic approach to applying your concept across every visual aspect. This results in a cohesive aesthetic that portrays a brand that is serious about perceptions and that pays attention to detail.

The most recent accomplishment for Addis was the development of their new website providing them with a fast loading, interactive and visually eye grabbing online presence.

It’s also been a lot of fun and we look forward to a continued shaping of the Addis in Cape brand…

Nice Things People Say About Us

“Just had business cards designed and printed by you guys! Best looking cards I ever had! Can’t WAIT to hand them out!”
Weddings By Nicolette - hair & make-up

“Just got our new business cards printed which look great - thanks Hot Ink. Great that you carbon neutral & offer green spot printing options!”
Green Africa Directory

“Thank you very much Nicola, really appreciate the excellent service from Hot Ink.”
Dave Barnes - Westlake United Church Trust

“Once again - just a little note to say thank you for your help on our JSE job. We had such incredible feedback on the quality of the print and the conference went really well.
Thanks for schlepping my stuff up to Joburg!”
Karen de Waal - Fleet Street Communications

“A big Thank You to you and your team for last week. Without your help we would not have been able to meet our tight deadlines. Thanx a million.
A special Thank You to your Finishing Department for a job well done. Hope you guys enjoyed the pizza!!!”
Royzanne Kampher - Sky Media

“It was great working with you. You really helped us in a pinch. We’d love to use you again and won’t hesitate to contact you next time we have to print something for our office in South Africa.”
Judy Edgehill - Levi’s USA

“I just wanted to say thanks so much for your brilliant service and personal attention. You and your team have exceeded expectations.”
Chris Rowland - The Miracle Book

“Feels a bit odd not having spoken to you 15 times today!!! I just wanted to say a really big THANK YOU for your hard work and delivery on the ICGN stuff. I really appreciate it.”
Karen - Fleet Street Communications

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021 422 1208

info@hotink.co.za

55 Long Street, Cape Town, 8001

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