What is “variable data” printing?

November 27, 2013, by Lisa Saville

Also known as ‘personalisation’ or ‘dynamic content’ (plus quite a few other names!), it basically refers to the ability to print multiple copies of something but with each one carrying unique information.  When do you need it? For numbered tickets or vouchers, custom invitations, name tags, address labels, newsletters – you get the picture.  Research shows that people respond much better to when something is addressed directly to them than a generic greeting so it is a powerful tool for marketers to use for their direct mail.  It can only be achieved digitally using appropriate software and  here’s how you do it: simply supply us with your XCell document containing the relevant info and we do the rest – easy peasy!

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